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It is widely popular on the internet that going directly to a lender you can search better deals. You can read reviews of credit experts rating lenders above the brokers. But can you distinguish between a smell of tuna fish from cod near a pond? Not exactly. Likewise, when you are on hunt for a great credit deal with troubled credit history or low loan eligibility, all the lenders are like different varieties of fish in the pond. You cannot distinguish who is better just by being on the shore. You need an expert who can guide you to choose your place. For example: Say, Paula Jackson needs an unsecured home owner loan to restore her credit health. The market value of her home is £240000 and she needs at least £25000 to consolidate her loans. Her current mortgage stands at £160000. She could not get a deal with her mortgage lender as she needed an unsecured loan. She doesn’t want to use home equity. Most of the lenders would only extend bad credit loans against home equity. Locating unsecured loans with poor credit history is a tall task. Herein she can contact a loan broker as they are experts in locating parties offering the closest deals. They will save all leg work for you.

Let’s find out in detail below and know how borrowing with lenders and brokers may differ. 1. Fast Processing Every time you contact a lender, they pull out your credit report and make a foot print in your credit report. If you choose to contact multiple lenders for a single loan, it will make multiple entries in your credit report. This would be considered as a credit hungry nature and your score would suffer. In an ideal situation if however you contact a single lender at once and wait for their response it may take longer time to successfully hunt for a deal. However if you contact a loan broker, you could be rest assured of locating a deal within shorter duration. A loan broker sends loan queries to multiple lenders all along. They ask lenders to make soft credit check and thus protect your credit report at the same time. Thus contacting a loan broker you can expect speedy processing throughout. They are professionals with years of experience in dealing with each loan application.

Lesser Hassles Brokers promise lesser hassles, as neither do they charge upfront fees nor do they ask for loan security. They act as your guide who works according to your specific needs. While when you contact a lender every step entails hard work. From searching out the names who deal with bad credit borrowers, you would also need to manage the negotiation and all other parts of finalising deal.
Get Choice Brokers never make decision for you. They inform you about the available deals. You get apt choice to use the most profitable deal. However when contacting lender you just cannot ask multiple lenders about their offer as it would again make a query on your credit report. There is no choice and you entirely depend on your negotiation power.

Like all other investors, you may also have the desire to invest in the best performing mutual funds so that you can reap the maximum possible benefits. But selecting them from a lot is not an easy task. If you want to choose the top schemes of the largest assets management company of India, i.e., ICICI Mutual Fund, in terms of assets under management, then you must know about the various things that may help you choose the most appropriate fund.

ICICI Mutual Fund: An Overview

ICICI MF is the largest AMC of India with assets under management amounting to Rs. 2,79,066.07 crore as on September 30, 2017. It was incorporated in the year 1993 and since then, it is spreading happiness among the investors by providing them healthy returns on their investments. This fund house has brought many innovations in the industry of mutual funds for the betterment of the investors as it keeps the investors’ interest at priority. You can select the most suitable one as per your financial requirements as ICICI Prudential Asset Management Company offers a huge variety of mutual funds which are majorly categorised into three, namely equity, debt, and balanced. Under each category, there are various schemes targeting different investment objectives of the investors. The first step which you should take is to define your financial goals which you want to attain in a certain period of time. You should analyse precisely that what you want to attain and in what time. Once you are done with determining the objectives that you want to achieve, you can start finding the appropriate schemes of ICICI Pru AMC. From short-term to long-term, and children’s education to retirement planning, you will get solution to all kinds of needs.

To choose the most suitable one so that you can earn effective returns to meet your financial goals effortlessly, you need to consider the various criteria of funds which include:

The performance track of funds over the last few years so that you can know that how the scheme may perform in future if the market conditions remain similar.
The expertise and the experience of the fund managers who are handling the management of the scheme can help you determine how the scheme may perform in the down market scenario.
Previous rewards depict the potential of the scheme in providing returns over different time cycles.
Transparency in operations of the fund house helps the investors to have better exposure in the investments.
You can also check the creditworthiness of the AMC so that you can ensure that you are investing in the schemes of a trusted fund house. ICICI Mutual Fund has already won the trust of millions of its investors by generating healthy returns on their investments; so, you can easily trust and invest in the schemes of this AMC.
You can also consider the various charges such as entry load, exit load, etc., on the investments in any scheme so that you can ignore the high charging scheme.
If you are good in the quantitative approach, then you can also check various ratios and percentage of the scheme such as alpha, beta, standard deviation, Sortino ratio, etc., as these depict the different capabilities of the scheme in generating returns.
All the factors as mentioned above must be checked before investing in any mutual fund scheme. Many investors also consult to the financial planners for availing their services of investment planning and suggestions. Most of the experts suggest their clients to invest in the schemes of ICICI Mutual Fund. You must also have a check on the various plans if they match your investment requirements.