COMPONENTS OF A GOOD BUSINESS FACEBOOK PAGE
Successful marketers understand the benefits of a strong Facebook presence along with an engaging Business Face Book Page that could attract a lot of ‘likes’. To give a great sense of the different components of a Facebook page as well as how to utilize these components effectively, let’s decipher the structure of a good business page on Face book.
Welcome page: It is a good idea to contemplate designing a custom tab to welcome all new visitors that access your business page. You can set it as the default-landing tab for new visitors to automatically see the page first. Use this page to entice your visitors to like your Business Face Book Page.
An awesome image: Ensure that you upload an attractive photo to your page. Maximize on the opportunities that the image space offers. For example, rather than just uploading your company’s logo, create a customized image that gives additional information or even promotes a given offer.
The photo strip: Upload more images to the photo album on your page, as they would get displayed in the photo strip right at the top of your business page. Be creative and utilize this strip to form a more customizable Business Face Book Page.
Thumbnail: The thumbnail photo that appears close to your comments and wall posts is automatically produced from the images on your page. Take this into account when creating your images, and you would want to ensure your thumbnail photo can operate independently of the bigger image. The best part about Face book is that it allows you to do some minor edits to the thumbnail by slowly dragging the bigger image to fit into the smaller thumbnail size.
Questions: Pose some queries to your Face book fans in order to ignite conversation and discussion on your page. The fans of your Business Face Book Page are there to socialize, learn from you, engage with others and get valuable information. Encourage discussions by asking more questions regularly.
Freshness: Just as your site shouldn’t be static, the same applies to your Face book page. Ensure that you engage with your fans more regularly. Stay tuned to the audience as well as how they react to your posting. Don’t spam your fans with so many posts but just provide a constant flow and various updates.
Engagement: Engaging more with your fans would equally elicit engagements from them as well. An effective Face book page generates shares, comments, likes and buzz that widens the reach of your Business Face Book Page and attract new audience. Use the Face book Insights to gauge and analyze how well you are engaging with your fans
Applications and custom built tabs: Exhaust the several Face book applications at your disposal and then add those that would enable you to establish a richer and more engaging page.
Content: Providing useful and exciting contents is one of the perfect ways to keep a strong Face book presence. Provide a healthy combination of content types such as eBooks, blog posts, webinars and other related contents.
About information: Take this area as your elevator pitch. Utilize it on your Business Face Book Page to concisely and clearly explain about your busi
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